Trade Secrets started in Bunny Williams and her husband John Rosselli’s back yard (country estate) in Falls Village, Ct. Bunny is a nationally known interior designer, author of books on interior decorating and gardening, and has lectured, her husband John is a well-known antiques dealer, and together they own Treillage on 75th Street in NYC. When she had a few too many (extra) plants in her greenhouse, Bunny thought why not sell them for charity, so the Woman’s Support Service was called in, along with some local and regional plant purveyors and garden antiques dealers. The group joined together with their offerings, invited in the local and regional people and a stellar gardening event was born. The Trade Secrets plant sale quickly outgrew Bunny and John’s property so it moved on to the Wake Robin Inn, then it migrated to the estate of Elaine LaRoche called “LionRock Farm” in Sharon, Ct where it is held now. From its conception, Trade Secrets has grown into a world-class display of the best of the best, with now 60 venders displaying the most unusual treasures ever seen. Trade Secrets is like going shopping through 60 of the most unique and upscale stores in one day, while enjoying the fresh country air and magnificent views from Elaine LaRoche’s LionRock Farm.
Trade Secrets being a two-day event consists of a plant and garden antiques sale on Saturday, and a fabulous garden tour on Sunday. Bunny Williams and John Rosselli’s Falls Village estate called “The Manor” is opened yearly for viewing. Their home and grounds were sensationalized in Bunny’s book called An Affair with a House, published by Stewart, Tabori and Chan. With legions of fans and lovers of that most beautiful coffee table book, giant crowds of garden enthusiasts tour the Williams/Rousselli grounds yearly; gathering all kinds of gardening ideas from those two taste makers. Along with Bunny and John’s place, 3 or 4 other equally beautiful, but new, and most likely already seen in national garden or shelter magazine properties are opened especially for this most worthy fundraiser.
So now let’s look at some picture of this year’s Trade Secrets. (to examine further, click on photos to enlarge)

Can you imagine a couple thousand people shopping on your front lawn? Elaine LaRoche knows what it feels like.

Here I am with Elaine LaRoche Event Host and owner of LionRock Farm Sharon, Ct. Elaine owns the Passports store in Salisbury, Ct. For Trade Secrets some of its treasures are displayed at her farm.






















Trade Secrets has been written about in national magazines, as well as national, regional and local newspapers. Bloggers like me have sung its praises, and it has appeared on Bill Stubbs lifestyle show “Moment of Luxury” for public TV. At Trade Secrets this year Martha Stewart and her crew were photographing the event for an upcoming magazine article; so look for it on you local newsstand in the near future.
If you are interested in Trade Secrets Ct, seeing pictures of famous people who have gone to the event, or more about the Women’s Support Services, all the links to those sites will be in the first comment following this post.
Companion Posts..
Some Ideas about using Garden ornaments, they add that Finishing Touch to a Garden 6-29-2013,
Thirteen ideas for Decorating your Country Garden 7-20-2013,
Designing / Laying out flower beds 5-4-2013,
When Designing a Shade Garden, think Focal Point, Plant Color and Shapes of Leaves 9-4-2011,
Plant a Garden Room on Your Property 2-17-2013,
When Designing a Perennial Garden it’s All about the Shapes of Leaves 1-15-2011,
Colored Foliage Adds that WOW FACTOR to a Garden 2-22-2011,
Foundation Planting, Laying out Foundation Plants in Front of your Home 9-28-2013,
Grow a Topiary from an Upright Yew 6-15-2011,
Looking at Evergreens in the Garden 1-31-2012,
Some Ideas about Planting Trees by your Home for Curb Appeal 4-26-2012.
Berkshire Botanical..A Visit to the Berkshire Botanical Garden Stockbridge, Massachusetts (USA) 9-10-2012,
A Return Visit to Spencer and Katrina Trask’s YADDO, Saratoga Springs, NY 8-29-2012.
The links to Trade Secrets are as follows…
Trade Secrets web site http://tradesecretsct.com/
Connecticut Cottages and Gardens Magazine showing Trade Secrets attendees Bette Midler, actress Laura Linney, Bunny Williams, Martha Stewart, and yours truly among others http://www.cottages-gardens.com/Connecticut-Cottages-Gardens/July-2012/2012-Trade-Secrets/
Women’s Support Services of Sharon, Ct http://www.wssdv.org/
Fred, can anyone go or do you have to be invited? Looks like a great day. Thanks for sharing!
Hi there Kim, I’ve been going to either the plant sale or garden tour for probably the past 10 or 11 years. I first saw Trade Secrets advertised in a garden center in the Berkshires, called for information, sent in my money and the rest is history. The first few years I was more interested in going to the great houses. Having seen Bunny Williams and the designer, author and taste maker Carolyne Roehm place published in books, made the trek really exciting. Those were the first properties, along with another owned by an architect and his partner that I saw. It is one thing to see things in a book, and another thing to be there in person. When I do look through those ladies books, or have even seen the architects house in magazines, I think to myself, I was on that porch, or I was exactly in the spot where the picture was taken. One year Trade Secrets got entree to the garden of of Robert Couturier, he is an interior designer. (here are pictures of what I saw https://www.google.com/search?q=robert+couturier+garden&source=lnms&tbm=isch&sa=X&ei=ikqBU5X6F-mxsATd_ICgCw&ved=0CAcQ_AUoAg&biw=1280&bih=626 ) I did not know who he was, but all of a sudden for like a year, his house was advertised in every shelter magazine I picked up, as his kitchen had become an add for GE Monogram kitchen appliances. Every one of those adds showed the outside of his house, and again I had been on those grounds. After going on a lot of house or garden tours I started going to the plant sale, and have done that for many years. I’ve even gone both days, but it is a lot of driving and walking doing both events, especially if you live two hours away, as I do, so I now just attend one per season. Through The Garden Conservancy, some places that are first premiered through Trade Secrets, are opened to the public. Here is their site https://www.gardenconservancy.org/ I don’t know where you live, but there might be some Opening Days in your area.
Thank you!
Hi Fred – went searching for KMA ’74 classmates, and was delighted to find your blog! Would love to reconnect – we may have had some common adventures……
Hi there Jeanne (Ms Keveny) ;-}. It’s been a long time, how quick time has flown by, but in another way it’s been a million years. Nice to hear from someone from the past. Have a Wonderful Summer!
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